Every time there is an awards night, fashionistas around the globe are always excited to watch. No, we’re not looking forward to knowing who the winners are. Let’s admit it. We just want to check out what the stars are wearing.

Whether it’s a movie, television or music event, we focus more on what is happening on the red carpet, instead of focusing on what is happening inside. The style, the glamor, the prestige — these are the things that make red carpet “the red carpet”.

Top Hollywood designers and stylists are busy months before the big events. They figure out what works well with the celebrity’s personality. They carefully plan the details, from fabric to style, from shows to accessories.

While the gowns varied in style and color, A-list television stars opted for classic elegance at the Primetime Emmy Awards tonight wearing platinum jewelry. Whether it was a pair of stud earrings with brilliant white diamonds as seen on Kim Kardashian, or stacked cuff bracelets with colored gemstones on Kyra Sedgwick, platinum transcended all jewelry trends, making our favorite stars stand out on the red carpet. Not only is platinum the highest quality metal, but its natural white color also maximizes the brilliance of diamonds and colored gemstones. It’s no wonder why many of Hollywood’s most notable style icons from the past also chose platinum for their red carpet jewelry – including Marilyn Monroe, Jackie O., Elizabeth Taylor and Grace Kelly.

Following is a list of stars that celebrated tonight’s achievements in PLATINUM:

• Lea Michele: Platinum and multi-colored mesh diamond necklace, two platinum and champagne diamond bracelets, and a pair of platinum and champagne diamond stud earrings (10 carats) by Lorraine Schwartz.
• Emily Blunt: Platinum and diamond bangle, platinum and diamond ring, platinum and diamond flower hair pin, and a pair of platinum and diamond stud earrings by Lorraine Schwartz. Emily’s jewelry complemented her platinum engagement ring and wedding band by Neil Lane.
• Kim Kardashian: Platinum cuff with champagne and white diamonds (80 carats), platinum and diamond stud earrings (15 carats), platinum and diamond pinky ring (8 carats), and platinum and diamond hair pins by Lorraine Schwartz.
• January Jones: Platinum and diamond stud earrings (10.12 carats of flawless diamonds), and a platinum and yellow diamond ring by Cartier.
• Kelly Osbourne: Platinum bracelets with black and white diamonds, and a pair of platinum earrings with black diamonds (14 carats each) by Martin Katz.
• Amy Poehler: Platinum and diamond drop earrings, bracelet and ring by Stephen Russell.
• Julie Bowen: Platinum and diamond stud earrings and bracelets by Neil Lane.
• Dianna Agron: Platinum earrings with 246 brilliant-cut diamonds and 2 briolette diamonds (2.54 carats) by Cartier.
• Jessalyn Gilsig: Platinum and brown diamond ring (8 carats) by Chopard.
• Elisabeth Moss: Platinum and diamond earrings (33 carats), two bracelets (179 carats total), and two rings by Chopard.
• Tina Fey: Platinum and black diamond tassel bracelet by Lorraine Schwartz.
• Kyra Sedgwick: Platinum bracelets with multi-colored gemstones, platinum ring with rubellite (60 carats) and diamonds, and a pair of blackened platinum drop earrings by Ofira.
• Lauren Graham: Blackened platinum and diamond star earrings, platinum and diamond bangle, two platinum and diamond rings, and a platinum ring with black agate and diamonds by Ofira.
• Heather Morris: Platinum and diamond stud earrings, and bracelet by Kwiat.
• Cheryl Hines: Platinum and diamond bracelet (37 carats) by Chopard.
• Jenna Fisher: Platinum and natural rough diamond ring (45.61 carats) by Diamond In The Rough.
• Keri Russell: Platinum jewelry by Cathy Waterman.
• Jennifer Carpenter: Two platinum and diamonds bracelets, and drop earrings by Martin Katz.
• Connie Britton: Platinum and diamond earrings, lariat necklace, and cocktail ring by Neil Lane.
• Holland Taylor: Platinum and diamond earrings (9 carats) by Chopard.

About Platinum Jewelry

Platinum is the ideal choice for bridal and fashion jewelry because it holds diamonds and precious gemstones more securely than any other metal. It is not only the highest quality metal, but its density makes it one of the most durable and enduring precious metals. Platinum is also naturally white, unlike white gold, which means it will not cast any tint onto a diamond or gemstone, allowing the stone’s genuine color to sparkle brightly. Platinum is also pure and hypoallergenic, making it ideal for sensitive skin.

To learn more about platinum jewelry and to view jewelry styles at a variety of price points, please visit www.preciousplatinum.com.

SOURCE Platinum Guild International

Related articles:

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• ‘Mad Men’ and ‘Glee’ stars among Emmy fashion trendsetters (theglobeandmail.com)
• Deep Sunset Shades, Statement Jewelry Rule Emmys Red Carpet (foxnews.com)

Jewelry is an important accessory for both men and women these days. Unlike clothes and shoes, jewelry is possibly less likely to go out of fashion. Even if you’re wearing your great grandma’s necklace or something modern from Tiffany’s, it does not matter as long as it matches  your outfit.

There are different types of jewelry, from diamonds to pearls to silver. These kinds are more of the expensive type. But, if you’re on a tight budget, there are also cheaper kinds like semiprecious stones or handmade jewelry from shells or beads.

For me, it’s always best to shop for jewelry by going to shops and purchasing them yourself. By doing so, you can be sure that it’s authentic and that it both fits and matches your look. But with online shopping on the rise, people are now choosing to purchase their jewelry online.

There are many online shopping stores who offer a wide variety of jewelry choices for the customer. However, many sites are tricking their customers in believing that their products are genuine even if they are not. For example, one site may put a label on their product as gold where in fact it is just gold plated. Most online shopping sites put pictures of their product but sometimes these pictures deceive the eye. You may purchase the product because it looks pretty on the picture but when you receive the item, it does not resemble the one that was on the picture. So, if you’re doing your jewelry shopping online, take precautions since there are many sites who are deceitful and only want to take your money.

More than two-thirds of Americans shop online. Because online retailers don’t have the same overhead costs that traditional stores have, they can pass that savings onto you. Incredible discounts on jewelry can be found online if you know what you’re doing, and with these tips, peace of mind and exciting jewelry deals are just a few clicks away.

The first priority for buying jewelry online is secure ordering. Look for the unmistakable signs of safety and quality, like Better Business Bureau (BBB), McAfee, BizRate, and VeriSign logos. Sites are required to maintain certain standards in order to display these logos, so click on them and check out the links, verified dates, customer reviews, etc.

Make sure you know a site’s return policy and guarantee before making a purchase. Notice whether contact information (a phone number) is available, how many days you have to return a product if you’re unhappy with it, and whether the count of days begins when you place your order or when you actually receive your product. Also, determine whether you’ll receive a refund in your same form of payment or as a site credit and how quickly the company promises to refund your money. Pay attention to shipping fees, whether sales tax is added or not, and any hidden fees that might arise to take some joy out of your great deal.

Even though you’re shopping on a computer, remember that there is (or should be) a real person to provide customer support. If you have questions or concerns about an item, email or call them for more information. If you can’t speak to someone who can answer your questions, consider that a red flag and move on.

Quality online jewelry retailers understand that jewelry and gemstone education is important. For this reason, you’re likely to find more educational information on jewelry sites than any other kind of e-commerce website. From pearl value factors to the four C’s of diamonds, it’s important to know about gem grading, enhancements and treatments, quality indicators, etc. for whatever you’re purchasing. Jewelry and gemstone learning centers can make you a better informed customer more likely to be satisfied with your purchase. Check out the educational information on more than one site before you buy to make sure you’re being well informed.

Now that you’ve done your homework, the real fun begins! Take advantage of multiple product photos, product videos, and detailed information like measurements and dimensions to give you the most realistic idea of the product you are considering. Customer reviews are a growing trend for online shopping sites and can often provide additional product details (the color is too blue, this is bigger than it looks), in addition to general quality and satisfaction information (the clasp is flimsy, the piece looks well made). Some sites even offer features like try-on or build-your-own applications.

When you’ve found an item you want to buy or a site you want to do business with, sign up for the site’s emails to receive valuable discounts like coupon codes and free shipping. Do an online search for the name of the site you’re browsing plus “coupon code” or “discount code,” and you’ll likely find sites that aggregate and share discount codes that a site has offered recently. This can earn you an immediate discount off your purchase.

For more information about buying jewelry online  please call 1-800-451-1411, visit PearlsOfJoy.com, or Email: info(at)pearlsofjoy(dot)com.

Related articles:

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• PearlsOfJoy.com Announces Customer Focused Site Redesign (prweb.com)

Bags are essential accessories for women, and even men. They are not just things to keep our stuff in but they also serve as a fashion statement. For women, it is important to have different kinds of bags so they can match them with their different outfits for different occasions. But, these bags don’t come cheap. Some of them are as expensive as our cars. But now, you don’t have to worry!  Women can now indulge themselves in a bag shopping spree with the release of BagsOK wholesale service.

BagsOK is happy to announce that it has released wholesale service for all customers. This campaign will last almost half a year, till the end of the year 2010.

www.bagsok.com is an online store offering a huge collection of bags with reasonable prices and excellent quality. From the launch of this website, it has been operating business on the basis of retailing. This is the first time BagsOK offers wholesale purchase.

“The wholesale promotion answers the requirement of business customers who order big quantities and require more discounts,” Emma Wilson, the planning director of www.bagsok.com explained. “BagsOK caters to all aspects of the business world, and we are trying our best to provide the best service for business customers much as we do for retail customers”.

This wholesale policy now applies to only 19 bags at the wholesale campaign page. The MOQ is ten bags only. The more bags you buy, the more discounts you will enjoy, up to 30% off!

Emma says, “We enjoy the cooperation with global distributors, helping us to win customers who care about the material and quality most. Up to 30% off will allow our distributors to be able to compete with other retailers and occupy market share faster.”

For more information, please visit http://www.bagsok.com/.

Related Articles:

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• Quick Sign up to Get a Free Bag from Bagsok.com – 10 Crazy Offers for 10 Days Only (slideshare.net)

Despite being health-conscious ever since I was twelve and mindful of my waistline, I still remember wondering back then why almost all delicious food on this planet are either bad for your health or bad for your look (e.g., tummy fat, pimples, yellow teeth, etc).  While both are related anyway, most teens consider their appearance and their style as the overriding factor for not eating such tasty yet not-so-healthy foods.

Of course, now, most of us know that moderation is the key.    Still, what if you can combine extreme style  with extreme safety or protection?  Wouldn’t that be great? While this may not be true for your diet, it is true for apparels and gadgets like your very own pair of shades – that is, if you pick the right one!

Maui Jim reveals its new line of women’s sunglasses that provide both style and protection to your eyes against glare and harmful ultraviolet rays.  A rainbow of colors are available for these perfect sunglasses!

Maui Jim became popular due to its highly effective anti-glare sunglasses. But this time around, Maui Jim is making efforts to bring its lenses with UV sun protection to the fashion set.

The burst of colors this year by Maui Jim is surely a welcome move! Dubbed Rainbow Falls, it is the first collection this coming summer season and offers a rich variety of fascinating colors that are perfect for any style and mood: Cinnamon & Bubble Gum, Lilac & Pearl, Dusty Rose & Neutral Grey and Abalone & White Swirl.  Say, for those that prefer a good white shade, Lehua, Kaimana and Rainbow Falls’ Lilac & Pearl are just right for you.  On top of it all, each pair of sunglasses is hand-made in Italy.

Cathi Volante, the VP of Media Relations for the company, explains that sacrifices in the name of fashion are not to be  treated equally. “The sun is far less forgiving than a pair of shoes,” she point out. “We wanted to offer women styles that are fashionable, yet healthy, providing excellent coverage from damaging glare and UV sun exposure. Did you know that by the time you are 50 years old, your eyes will have been exposed to as many UV rays that are in a nuclear blast? Why do you think cataract surgery is the number one surgery in the US? Think about it.”

She also added that everyone needs the same kind of protection, not only high-profile athletes.

“We offer new styles like our Rainbow Falls in a variety of color combinations so more women will be able to integrate our eyewear into their ever-changing wardrobes.”

Source: Maui Jim

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• Maui Jim Sees Social Commerce Success with Bazaarvoice (eon.businesswire.com)
• Womens designer sunglasses top tips to help you buy the right pair (slideshare.net)
• Guard Kids’ Eyes Against Long-Term Sun Damage (nlm.nih.gov)

We are Mud and Sarah and we design and make funky, one-of-a-kind jewellery as It’s A Lovely Cake! We love making opulent statement necklaces, chunky charm bracelets and cute dangly earrings.

www.itsalovelycake.Etsy.com